Rebranding of OLX Ad Service Platform

Abstract

The report describes the methodology for conducting marketing research, and records the results of the work done. All the knowledge gained about the topic of rebranding is described in the literature review. To prove the hypothesis, a survey was conducted with various groups of people. The results of the study are summarized and recommendations are described.

Branding is a whole science that includes various directions in working with brands, one of which is rebranding. Rebranding is a brand-changing system that companies resort to in various not-so-good situations. Nowadays, there is a problem associated with the rebranding process itself, companies do not understand that the problem is not in the wrong choice of the target audience, but in the fact that the brand may turn out to be unpleasant to the eye, uninteresting or not well adapted to modern conditions. Rebranding is something that will never lose its relevance because companies change, develop, modernize and, in general, try to adapt to situations.