E-commerce Jump 2020, the Survey of Suppliers and Consumers in Kazakhstan, as well as Ways for Growth Following Worldwide Leaders Examples


  • Tatyana Soldatenko Kenzhegali Sagadiyev University of International Business, Almaty, Kazakhstan
  • Saira R.Yessimzhanova Kenzhegali Sagadiyev University of International Business, Almaty, Kazakhstan.




e-commerce, online trade, channels for e-commerce, online customers, SMM commerce, marketplace


The pandemic made significant changes in our lives worldwide, many businesses in different directions and sizes suffered, but e-commerce grows up. E-commerce is the profit recipient in the current Covid19 restriction reality. The present situation with the pandemic forced more and more consumers to buy online; sellers followed them and started selling online. All this stimulated the development of all e-commerce chains, including delivery services, promotion services, and of course, the entire supply chain.

 But e-commerce growth is not the same in different countries, and there are some great examples that authors study, analyze, compare with Kazkhsatan online trade, and find some recommendations for further sustainable development.  Our research covers both sides, Kazakhstani online traders and online consumers. 

Existing changes do not stop after the pandemic end customers' habits for purchases already transform, and this transformation will be stable for online trade.  Here are some possibilities from leaders which Kazakhstan companies could use in their practice.